How can your business capitalise on AI.
AI is already transforming how we work, market, and make decisions — but many small and medium-sized businesses are unsure how to respond. This session will cut through the noise and give you practical insights on how to make AI work for your business. You’ll learn how to enhance productivity, improve customer engagement, and make smarter, data-informed decisions — even without a technical background.
Led by Ali Hayder, Senior Lecturer in Digital Marketing and Programme Lead for MSc Business Analytics at Leeds Trinity University, this session will focus on real-world, accessible AI applications for SMEs. Drawing on his work with students, professionals, and local organisations, Ali will help demystify AI and offer actionable strategies tailored for time-poor, resource-conscious businesses.