ALCONOT ‘Raspberry Infused’ was awarded the Best Ethical Drink Trophy from the prestigious World Alcohol Free Awards (WAFA) in May 2025. The awards were announced on YouTube on the 28th May 2025, the backdrop was the pioneering tasting room at Club Soda in Covent Gardens, London run by an amazing team headed up by Laura Willoughby MBE.
With 5 awards since April 2024 United Beverages Limited (UBL) is quickly setting itself apart from other brands and all of this in under 18 months. UBL has clearly shown alcohol free drinks for gin lovers can be sophisticated and brilliant liquids.
The trophies were announced by Chris Losh and Chrissie Parkinson of WAFA, their comments about our WAFA 25 Gold winner ALCONOT Raspberry Infused flavour says more than we could.
“Combining high ethical standard with making a great liquid is not easy. But fortunately our winner was top class in both departments. They are both Vegan and Halal certified with a commitment to donate 2.5% of all net profits to charity. Plus – as our tasters would agree – it’s a brilliant liquid as well. The winner of the World Alcohol-Free Awards best Ethical Drink Trophy 2025 is ….. ALCONOT Raspberry Infused by UNITED BEVERAGES”
To View the full YouTube Video using the link: search for WAFA 2025 Awards in You Tube
The WAFA Trophies are the cream of all WAFA 2025 Gold Medallists as Chris and Chrissie explain:
“Our Trophy winners are selected by re-tasting all of our Gold Medal winning drinks against each other.”
“Our judges here were really looking for the ‘best of the best’ ”
“It’s the pinnacle of the whole competition”
ALCONOTS AWARD-WINNING STREAK since April 2024:
- World Alcohol-Free Awards 2024: Commended – ALCONOT Signature Blend
- Battle of the Brands by Veg-Net: Runner-Up – Celebrating ALCONOTS amazing credentials in a highly competitive vegan space.
- World Alcohol-Free Awards 2025: Gold – ALCONOT Raspberry Infused
- Vegan Food & Living Product Awards 2025: GOLD – Best Vegan Drinks for all ALCONOT flavours
- World Alcohol-Free Awards 2025: Best Ethical Drinks Brand – Awarded to United Beverages, driven by the impact of ALCONOT Raspberry Infused
“This is bigger than one brand — it’s a movement,” said Balal Ahmed, Director of United Beverages. “With ALCONOT and ZΣrΩ, we’re giving consumers authentic, elevated alternatives with zero alcohol and zero compromise. Our drinks are ”a tapestry of deep, sophisticated flavours using the finest botanicals” with our perfect partner pairing of Fever Tree we have created inspiring cocktails that are “all tipple no topple” and align with consumer values and tastes regardless of demographics making them truly “all inclusive”.
UBL Director Balal Ahmed said “Our drinks are inspired and for a new Gineration® of sober curious drinkers” Each award win validates our mission, our methods, our drinks and our strategy to create exceptional drinks that are vegan and halal. We have truly all-inclusive drinks brands where no one has an excuse not to try them.
More about UBL and its current brands and products
United Beverages Limited (UBL) produce twin brands each with the same award winning flavoured drinks in the bottle. Only the branding is different.
ALCONOT, with its sleek and contemporary brush stroke branding and ZΣrΩ with the classic sophistication (cleverly combining English and Greek letters) draws customers in, ZΣrΩ, will become a modern classic design.
ALCONOT, our first brand was entered into competitions and has won the right to be called the multi award winning brand.
ZΣrΩ is the exact same recipe, originally designed for the Middle East markets but with its bold Omega logo it’s winning sophisticated admirers in its home market of Britain.
UBL want to thank all our Vegan customers that have provided such inspirational feedback at all our VeganEventsUK and other vegan events since the start of 2024.
UBL are pleased to announce our biggest shipment to date to a trail blazing customer/partner in Belgium (more to come later) and are primed to receive orders from the Caribbean shortly.